Customers Love Loyalty Programs & Good Food Gift Cards

Buying presents throughout the year can be an exhausting ordeal. The long queues that accompany frantic shopping can make the experience overwhelming to anyone. That is not to mention the hassle and time spent looking for something you think someone else likes with no guarantees.

It can be a truly exhausting experience to try to wrap your mind around something you think someone else likes. Worrying and trying to think of something nice can leave you bone-weary.

However, there’s a solution to all these!

The magical solution is a loyalty program or food gift cards.

The Australian gift card market is worth $2 billion to $3 billion. According to a survey by the Australian National Retailers Association ANRA, a thousand consumers surveyed indicated they would spend 20% of their bulk on gift cards.

This survey shows that most consumers still hold gift cards with great reverence and personal attachment. New evidence suggests gift cards are increasingly being adopted by shoppers especially during festivities, holidays, and special events.

4 Reasons Customers Love Loyalty Programs And Gift Cards

So, why do people love gift cards and loyalty programs especially?

1. Personalization

There’s no denying that buying a gift card is not as dedicated and personal as buying something physical. However, this couldn’t be further from the truth. Gift cards are one of the most personal and thoughtful gifts; they communicate personalization and delicateness.

2. Perceived Value

Gift cards provide relatively more value than gifts, items, or even collectibles of the same amount. For instance, research has already shown most people prefer gift cards over contemporary gifts.

Results from the Data Corp Survey showed that 95% of respondents would prefer a gift card valued at $25 to something else valued for the same amount.

In the same research, 50% of respondents indicated they would rather receive a gift card worth $25 than a gift worth twice the price. So, it's evident that the perceived value and perceived usefulness of gift cards outweigh conventional gifts.

3. Experience

A gift card lets you purchase something you can’t purchase with money – a memorable experience. Customers love loyalty programs and good food gift cards because gift cards help people transfer and convey feelings, emotions, and experiences. So, the fact that experiences are intangible and cannot be purchased by money gives gift cards an upper hand in the priority list.

4. Uniqueness

Gift cards are creative and memorable; their uniqueness makes them a preference to most people nowadays. For a world that has long been stuck in traditional gifting – flowers, collectibles, clothing, and apparel – loyalty programs and good food gift cards prove innovative, unique, and creative means to replace and reinvent the traditional gifting culture.

Good Food Gift Cards – Give Someone the Gift of Freedom

Gift cards are personal and dedicated presents for both who gives and the one who takes. Got someone you want to surprise? Do you need a holiday gift idea? Or just someone who needs a treat?

A Good Food Gift Card is the perfect gift for them.